The Great Gatsby By F. Scott Fitzgerald - 953 Words

â€Å"Be careful what you wish for.† It’s too bad the characters in F. Scott Fitzgerald’s The Great Gatsby didn’t heed this warning. Set in the 1920’s, The Great Gatsby tells the story of how the narrator, Nick Carraway, moves to Long Island and befriends the mysterious millionaire next door, eventually joining him on an adventure to help reunite him with his long-lost love. With the extravagant parties and riches beyond compare, the book soon takes a turn for the worst. However, the tragic ending could have been avoided if only the characters hadn’t been blinded by what they wanted. Although each character was driven by their desires, the character most blinded by his dreams was Jay Gatsby, the namesake of the novel. All Gatsby ever wanted was for Daisy Buchanan to love him. Everything Gatsby did was to win Daisy’s love, but his efforts were ultimately in vain. As the book progresses, the reader begins to learn and to understan d Jay Gatsby’s motivations, eventually seeing that his dreams of being with Daisy were the driving force behind his quest for wealth. â€Å"Who was this Great Gatsby, and where did he hail from?† This was the question on everyone’s lips. Described as a â€Å"young roughneck, a year or two over thirty, he had one of those rare smiles with a quality of eternal reassurance in it, that you may come across four or five times in life. It faced -or seemed to face- the whole external world for an instant, and then concentrated on you with anShow MoreRelatedThe Great Gatsby by F. Scott Fitzgerald1393 Words   |  6 PagesF. Scott Fitzgerald was the model of the American image in the nineteen twenties. He had wealth, fame, a beautiful wife, and an adorable daughter; all seemed perfect. Beneath the gilded faà §ade, however, was an author who struggled with domestic and physical difficulties that plagued his personal life and career throughout its short span. This auth or helped to launch the theme that is so prevalent in his work; the human instinct to yearn for more, into the forefront of American literature, where itRead MoreThe Great Gatsby By F. Scott Fitzgerald1343 Words   |  6 PagesHonors English 10 Shugart 18 Decemeber 2014 The Great Gatsby F. Scott Fitzgerald s 1925 novel The Great Gatsby is a tragic love story, a mystery, and a social commentary on American life. The Great Gatsby is about the lives of four wealthy characters observed by the narrator, Nick Carroway. Throughout the novel a mysterious man named Jay Gatsby throws immaculate parties every Saturday night in hope to impress his lost lover, Daisy Buchanan. Gatsby lives in a mansion on West Egg across from DaisyRead MoreThe Great Gatsby By F. Scott Fitzgerald1155 Words   |  5 PagesThe Great Gatsby The Jazz Age was an era where everything and anything seemed possible. It started with the beginning of a new age with America coming out of World War I as the most powerful nation in the world (Novel reflections on, 2007). As a result, the nation soon faced a culture-shock of material prosperity during the 1920’s. Also known as the â€Å"roaring twenties†, it was a time where life consisted of prodigality and extravagant parties. Writing based on his personal experiences, author F. ScottRead MoreThe Great Gatsby By F. Scott Fitzgerald1166 Words   |  5 Pagesin the Haze F. Scott Fitzgerald lived in a time that was characterized by an unbelievable lack of substance. After the tragedy and horrors of WWI, people were focused on anything that they could that would distract from the emptiness that had swallowed them. Tangible greed tied with extreme materialism left many, by the end of this time period, disenchanted. The usage of the literary theories of both Biographical and Historical lenses provide a unique interpretation of the Great Gatsby centered aroundRead MoreThe Great Gatsby by F. Scott Fitzgerald845 Words   |  3 PagesIn F. Scott Fitzgerald’s novel, The Great Gatsby, colors represent a variety of symbols that relate back to the American Dream. The dream of being pure, innocent and perfect is frequently associated with the reality of corruption, violence, and affairs. Gatsby’s desire for achieving the American Dream is sought for through corruption (Schneider). The American Dream in the 1920s was perceived as a desire of w ealth and social standings. Social class is represented through the East Egg, the WestRead MoreThe Great Gatsby By F. Scott Fitzgerald Essay970 Words   |  4 Pagesrespecting and valuing Fitzgerald work in the twenty-first century? Fitzgerald had a hard time to profiting from his writing, but he was not successful after his first novel. There are three major point of this essay are: the background history of Fitzgerald life, the comparisons between Fitzgerald and the Gatsby from his number one book in America The Great Gatsby, and the Fitzgerald got influences of behind the writing and being a writer. From childhood to adulthood, Fitzgerald faced many good andRead MoreThe Great Gatsby By F. Scott Fitzgerald2099 Words   |  9 Pagesauthor to mirror his life in his book. In his previous novels F. Scott Fitzgerald drew from his life experiences. He said that his next novel, The Great Gatsby, would be different. He said, â€Å"In my new novel I’m thrown directly on purely creative work† (F. Scott Fitzgerald). He did not realize or did not want it to appear that he was taking his own story and intertwining it within his new novel. In The Great Gatsby, by F. Scott Fitzgerald, he imitates his lifestyle through the Buchanan family to demonstrateRead MoreThe Great Gatsby By F. Scott Fitzgerald1607 Words   |  7 Pages The Great Gatsby is an American novel written in 1925 by F. Scott Fitzgerald. One of the themes of the book is the American Dream. The American Dream is an idea in which Americans believe through hard work they can achieve success and prosperity in the free world. In F. Scott Fitzgerald s novel, The Great Gatsby, the American Dream leads to popularity, extreme jealousy and false happiness. Jay Gatsby’s recent fortune and wealthiness helped him earn a high social position and become one of the mostRead MoreThe Great Gatsby By F. Scott Fitzgerald1592 Words   |  7 PagesMcGowan English 11A, Period 4 9 January 2014 The Great Gatsby Individuals who approach life with an optimistic mindset generally have their goals established as their main priority. Driven by ambition, they are determined to fulfill their desires; without reluctance. These strong-minded individuals refuse to be influenced by negative reinforcements, and rely on hope in order to achieve their dreams. As a man of persistence, the wealthy Jay Gatsby continuously strives to reclaim the love of hisRead MoreThe Great Gatsby By F. Scott Fitzgerald1646 Words   |  7 PagesThe 1920s witnessed the death of the American Dream, a message immortalized in F. Scott Fitzgerald’s The Great Gatsby. Initially, the American Dream represented the outcome of American ideals, that everyone has the freedom and opportunity to achieve their dreams provided they perform honest hard work. During the 1920s, the United States experienced massive economic prosperity making the American Dream seem alive and strong. However, in Fitzgerald’s eyes, the new Am erican culture build around that

Natural Law, Rationality and the Social Contract Essay

Each day, billions of people throughout the world affirm their commitment to a specific idea; to be part of a society. While this social contract is often overlooked by most citizens, their agreement to it nevertheless has far-reaching consequences. Being a member of society entails relinquishing self-autonomy to a higher authority, whose aim should be to promote the overall good of the populace. While making this decision to become part of a commonwealth is usually performed without explicit deliberation, there is a common consensus amongst philosophers that something unique to the human experience is the driving force behind this decision. Contained within this something are highly contested points of debate amongst both past and†¦show more content†¦Aquinas believed that God allowed the realization of natural laws to be derived from eternal laws through the rationality that He gave His creations. Aquinas stated that â€Å"the natural law is promulgated by God when he imp lants it in the minds of human beings so that they know it by nature,† (Aquinas, page 16). Aquinas devised that all laws fell into specific categories that were ordered relative to their distance from God’s eternal law. The importance of natural law for Aquinas was found within what it provided to humanity; the guidance from God on what should be considered good or evil. Quoting Romans 2:14, Aquinas noted that â€Å"although they do not have the written law, they have a natural law, whereby each of them understands and is conscious of good and evil,† (Aquinas, page 18). This knowledge was twofold according to Aquinas; it provided mankind with the general guidance that God wanted us to follow (the primary percepts) and allowed for the creation of more specific human law (the secondary precepts). He stated â€Å"†¦human reason needs to advance from the precepts of the natural law, as general and indemonstrable first principles, to matters that are to be more particularly regulated,† (Aquinas, page 19). Thus, Aquinas saw natural law as the product of utilizing reason to decipher God’s commands from eternal law, which in turnShow MoreRelatedSocial Contract Theory: Natural Rights and Personhood Within Democracy 1387 Words   |  6 PagesPersonhood is a central issue within ethics and natural rights debates. For any theory of ethics or system of declaring natural rights which purports how man should be treated and/or to what rights he is so entitled must begin with what ‘man’ is. There is no doubt man has an inherent value that entities such as flies and trees lack. This value does not come from mere physical form, but from what comprises personhood; because these things can be separated from our physical form they can fail to beRead MoreLiberal Ideas Of Equality And The Right Of Law1591 Words   |  7 PagesLiberal ideas of equality and the right of law may be normative to this current epoch but these ideas w ere considered radical at their time (Fielding et al. 2009, p. 127). Rising to prominence during the 18th century Enlightenment, liberal ideas has roots in the period of the protestant reformation in the 16th century, with ideas of increased importance and faith in the individual and his rationality in opposition to the central authority of the Catholic Church (Fielding et al., 2009, p. 106).Read MoreEssay on Modern Western Political Thought1157 Words   |  5 Pagesis born free, and everywhere he is in chains.† with this now famous quotation Jean- Jacque Rousseau begins his work The Social Contract. The purpose of The Social Contract was to establish how people could enter into civil societies without sacrificing their individual freedom. Rousseau envisions a social contract that would bind people together. To analyze The Social Contract we must examine how Rousseau addresses the four problems of political philosophy order, freedom, justice, and history. Read MoreThe Impact of the Scientific Revolution Upon the Enlightenment 975 Words   |  4 Pagesthe discoveries made about the natural world would ultimately challenge the way people perceived the world around them. Scientist found real answers, by questioning flawed ancient beliefs that were widely held and maintained by the church. Ultimately, these discoveries and scientific advancements would evolve and effect social, cultural, and political developments in Europe over the course of time. The scientific revolution had provided certainty about the natural world that had long been questionedRead MoreLocke And Rousseau s Natural State Of Nature1252 Words   |  6 PagesRousseau describe the natural state of man as being innately free, although their opinions on freedom differ. In Second Treatise of Government, Locke depicts man as being naturally free because he believes that, in nature, we are able to do as we please and every person is equal. Rousseau describes the natural man as being free f rom the corruption and desires that society forces onto man. Locke and Rousseau agree that the best state is the freest, and that the purpose of a social contract ought to be toRead MoreThomas Hobbes And The Social Contract3563 Words   |  15 PagesThomas Hobbes (1588-1679), an English philosopher published the work, Leviathan, which proposed the concept of the social contract, in which societal assimilation mandates submission to authoritarian rule, with a relinquishment of certain rights, in return for protection and aid. Hobbes offered a foundational premise for benefits that otherwise might be absent, if not for societal constructs. John Locke, another English philosopher published the Essay Concerning Human Understanding, which expoundedRead MoreThomas Hobbes Biography And View On Justice1447 Words   |  6 Pageseventually become a state of war of all against all. He attempted to justify the absolute power of the sovereign on the basis of a hypothetical social contract in w hich individuals seek to protect themselves from one another by agreeing to obey the sovereign in all matters. The key element in Hobbes’s view on human nature was the importance of desires. He believes Law is the regulation over human kind`s essential selfishness. His works are considered important statements of the nascent ideas of liberalismRead MoreThe Natural State Of Man910 Words   |  4 PagesThe natural state of man has been a reoccurring theme when reviewing the history of political philosophy and theory. This study has helped societies develop laws and common goals. Thomas Hobbes (1588-1679) theory is still strikingly relevant in today’s law and order. His main concern was how people lived: how to avoid war since people lived in defensive fear. Jean-Jacques Rousseau (1712-1778) challenged Hobbes’s philosophy. He says, â€Å"The passage from the state of nature to the civil state producesRead MoreThe Philosophy Of Social Justice1507 Words   |  7 PagesEquality, fairness, and equal distribution are concepts that are embedded in social justice. Individuals living in harmony for mutual benefit living in a state of society are set out by social contract. This paper will firstly show, the background of the philosophy of social justice. Then it will focus on John Rawls Theory of Justice. Secondly, It addresses the stages of the Theory of Justice, It then historical nature of social justice in conjunction with western philosophy. Lastly it will look at theRead MoreHobbes And Rousseau s Views On The State Of Nature868 Words   |  4 Pagesin order to shield themselves from men’s natural state of misery and fear. On the other hand, Rousseau didn’t see it this way. Rousseau did not see this a valid argument because he believes that a man in a early natural state of mind is happier. With all this being said, Rousseau and Hobbes have different views on the state of nature but both see the state of Nature of a man as a pha se before the formation of a political society. Hobbes sees the natural state of a man as miserable, and brutal because

McDonalds arch delux Free Essays

The Arch Deluxe was a quarter pounder hamburgers with a slice of peppered bacon, leaf lettuce, onion and tomatoes served on a potato bun with sesame seed’s the hamburger was served with cheese and a honey mustard sauce. McDonalds conceived the idea for the Arch Deluxe in an attempt to win over he more taste perceptive adult. This burger was marketed as â€Å"The Burger with the Grown-up Taste†. We will write a custom essay sample on McDonalds arch delux or any similar topic only for you Order Now It was burgers that would definitely not appeal to children and seemed an attempt to make McDonalds a place that taste savvy grown-ups might go for children even if they didn’t have children. McDonalds was looking to upgrade the image of the fast food restaurant to appeal to a more sophisticated customer and to offer a bit more choice. The reasoning behind McDonalds decision to add the Arch Deluxe included demographic informational and trends that indicated longer life spans. McDonalds felt that this could mean more adult coming to McDonalds and the need for more choice and adult sandwich offerings. McDonalds hired well-known chef Andrew Selvaggio to create a new line of burgers for a more taste-sophisticated consumer. The Arch Deluxe was marketed in 1996. McDonalds used a very pricey marketing campaign to let people know about the new addition to the menu in an attempt to draw new customers. The Arch Deluxe was actually part of a series of deluxe sandwiches that included the larger fish fillet sandwich and a grilled chicken sandwich which have both successfully remained on the menu 1.Reasons for new product failure Products are generally associated with a particular branding. This brand was developed as an attempt to help new products acceptance, to improve the chances of success. The brand made the overall company line of product familiar. Ronald McDonald and the golden arches helped McDonald establish the brand, trust and familiarity to the public. The trouble, at times with branding is that it can in effect; pigeon hole a company and make it difficult for He Company to expand markets. McDonald attempted to reach a more sophisticated, taste conscious adult with the Arch Deluxe. Unfortunately for McDonald, those consumers don’t see themselves at McDonalds and so the campaign and the Arch Deluxe hamburger was a failure. Products can also ail due to poor advertising that is confusing or simply does not attract the customer. Products often fail because the company fails to truly know its customers and its brand. 2. Failure of the Arch Deluxe Of course that attraction of McDonalds is not sophistication or five stars tastes. . The draw to the quick meal is the quick meal that appeals to families and is inexpensive. The limited menu is also part of the appeal. McDonalds was trying to add something new to the menu and was marketing it in part, on the fact that it tasted good. McDonalds didn’t seem to recognize that taste isn’t really the main traction to the restaurant. . Critic of the Arch Deluxe included comments about the reason people come to McDonalds. What McDonald provides is fast, friendly, consistent simple food for a value. Critics said that McDonalds was loosing touch with their market and with their own business brand. Interesting to note that the Arch Deluxe was developed in the corporate office, where the more successful menu additions such as the apple pie and fish fillet were developed in kitchens in the field. Though McDonald did ample product research on the Arch Deluxe and found that people responded well to the taste, the fact of the matter was that people weren’t looking for that type of burger at McDonalds McDonald should have stuck with what they were good at and developed products that kept in mind their brand and their customer. McDonalds is know for simple food and should stay with that type of product. McDonalds is known as family friendly environment with food that children like. Developing foods that are not child friendly will be difficult to market or McDonalds. McDonalds was looking to attract an older adult consumer with perceptive taste buds. However, they did not take into account that these consumers are also health conscious and the Arch Deluxe was survey not a healthy choice. 3. Observation Conclusion The advertising campaign was led by Peter Colligate, known for his unconventional approaches. The campaign focused on children looking at the sandwich with confusion and disinterest. The idea was clearly to make this an adult burger. The lack of success with this advertising tactic led McDonalds to switch to a conveniently advertising effort which included Ronald McDonald in a more adult role, playing golf and dancing at a nightclub for example. Businesses must really understand their band and their consumers. Product failure can be the result of simply loosing the focus of the business brand. Loosing sight of what the customer expects. A McDonald’s customer is looking for a simple meal and a reasonable price. They want to come n or drive and up and order quickly. Customers aren’t looking or a lengthy menu with too many choices. Families on the go look forward to a quick decision and a fast friendly response to their order. Customers are also looking for value. The success of the â€Å"dollar menu† tells one that fact. Buying a sandwich at McDonalds that would have been the same price at a nicer restaurant can feel like a bad value to a true McDonald’s customer. They are looking for the dollar menu. 4.Recommendations McDonalds must be certain it knows it audience and its consumers. In the future, assuming the relatively stable branding of McDonalds, they will want to stay within a certain range of products. Products must be inexpensive, familiar and now they must also be somewhat healthy. 5.References Haig, Matt, Brand Failures, 200 Kogan Page.Brand Failures: The Truth about the 100 Biggest Branding Mistakes of All Times Lubow, Arthur, Steal This Burger, The New York Times Magazine April 1998 How to cite McDonalds arch delux, Essay examples