The World Economic Power And Its Impact On The Economy

In this book, Dobbs, Manyika, and Woetzel believe the world is almost constantly discontinued. Many long-held assumptions, long-term projections, and long-stand trends have been upended by disruptive technologies, trends, and developments. A completely different world is being formed by four main forces. The first force is the development of emerging markets and the growing urbanization within these markets (Cooper, 2015). The world economic power is moving to east and south. As an example, China is predicted to have most large companies located in rather than the United States or Europe by 2025. Equally important, economic activities are arising within these emerging markets. For instance, a Chinese city Tianjin, who had a same size GDP†¦show more content†¦The final power is the tighter global connection in capital, people, and information. The connection between the countries has already become an intricate web from a series of lines simply connecting core trading pivots of developed economies. The capital flows between emerging markets; the trades between developing areas and the people crossed borders have all experienced a sharp increase. Figure 1: Global connection has become a complex web (Neal, 2013). In the end, the authors give an optimistic summary forecasting that the world will become richer, healthier and more developed. The urbanization will be higher; the technology will also achieve a higher level. There will be more innovations for challenges, more products and services for new consumers and more opportunities for entrepreneurs. In their words, today is â€Å"an age of recurring miracles†. According to the given information about the authors at the back of the book, they three are all scholars or doctors from Oxford, Stanford or the University of Southern California. Therefore, it can be believed that they have clear ideas of the content of their book. However, there is an important fact that the authors are all directors of McKinsey and of the McKinsey Global Institute. It is possible that they write the book for business purposes because MGI is a business institute which provides information to leaders in the commercial, public, and social

Application Of An Enterprise Architecture - 1658 Words

Introduction Most organizations have different types of systems that have been implemented and being used for different purposes over the year of their operations. In this day and age, technologies seem to change rapidly with executives and managers finding it difficult to get a pictorial view of the existing systems whenever a new system is being implemented. The primary purpose of an enterprise architecture is to integrate the Information Technology (IT) assets across different departments of an organization and in order to create blueprints that will define the current organizational structure and the targeted structure. There are a couple of system development models among which is the System Development Life Cycle (SDLC). SDLC is a†¦show more content†¦Anaya and Ortiz (2005), defined enterprise architecture as a blueprint that provides a common view of the primary resources of any enterprise (people, processes and technology) and how they integrate to provide the primar y drivers of the enterprise. Anaya and Ortiz further went on to explain that enterprise architectures are used mainly as two types of tools, which are: engineering tool and management tool. As a tool for engineering, the enterprise architecture defines specific roles and responsibilities which are assigned to various personnel of the organization that must be followed in order to accomplish the objective of the organization. As a management tool, a manager will be able to visualize the connections or relationships between operating process, resources, information systems across different functions of the enterprise. Importance of an Enterprise System Architecture Enterprise System architecture plays an important role in every organization as it creates a road map that is to be followed to better articulate the business operating process of an organization. â€Å"ERP system architecture provides a foundation for both the functional and the technical needs of the organization and

Nike-High End Shoe Market Survey in Bangladesh.Doc Free Essays

This report was collected from : bijoynsu@gmail. com 01. INTRODUCTION 1. We will write a custom essay sample on Nike-High End Shoe Market Survey in Bangladesh.Doc or any similar topic only for you Order Now 1 Consumer Behavior The term consumer behavior is defined as the behavior that consumers display in searching for purchasing, using, evaluating disposing of products services that they expect will satisfy their needs. Consumer behavior focuses on how individuals make decisions to spend their available resources (time, money, effort) on consumption related items. That includes what they buy, why they buy it, when they buy it, where they buy it, how often they buy it, how often they use it, how they evaluate it after the purchase and impact of such evaluation on future purchases disposal. Nike shoes are sold worldwide at high price. People tend to associate high price positively with good quality maximum performance. Because of the high price, before buying Nike shoes, people undergo extensive information processing, i. e. – ask friends or search the internet to find information about the product. 1. Origin of Report The report has been prepared for Mr. Junaid Khan, faculty at School of Business in North South University as a requirement of MKT344 course. This report is compulsory for students majoring in marketing. 1. 3 Limitations We had faced many obstacles whilst carrying out the survey. Some of the limitations faced were as (a). The survey sample was 50 persons, which was a negligible amount to obtain accurate answer. (b). People were not eager to disclose their true income. (c). The survey was carried out in a posh area of Dhaka city i. . – in Banani, thus leaving a huge number of respondents outside the survey. (d). Some people didn’t read the questionnaire carefully and they gave results which may not reflect their true opinion. 02. RESEARCH STRUCTURE 2. 1 Methodology In preparing this report we have used both qualitative quantitative method. (a). Primary Data We collected primary data by carrying out a survey on 50 people. In the survey there were 16 questions, all of them close ended. We carried out the survey in three days. (b). Secondary Data We collected secondary data from the retail outlets. We collected a price list of Nike, Reebok Adidas shoes from these outlets. 2. 2 Questionnaire Design The target sample was set up first before preparing the survey questionnaire. We choose the middle class upper class educated people as our respondents. That’s why we distributed our questionnaires among the students, faculties people in North South University. The survey questionnaire was divided in three major parts i. e. – demography, perception about Nike perceptual mapping of Nike. In the demographic part we asked questions to determine the social class, age group profession. In the perception section we developed questions in a way to identify consumer perception about Nike itself, usage of Nike Nike users. In the last part, perceptual mapping we requested the respondents to rank (i. e. – 1, 2, 3 etc) Nike in terms of price, quality performance compared with other leading brands. Also we asked the respondents to rank features (in order of importance i. e. – 1, 2, 3, 4 etc) that they would consider in buying Nike. 03. WHAT IS PERCEPTION? 3. 1 Perception Perception is defined as the process by which an individual select, organizes interprets stimuli into a meaningful coherent picture of the world. It can be described as ‘how see the world around us’. Indeed the study of perception is largely the study of what we subconsciously add to or subtract from raw sensory input to produce our own private picture of the world. Suppose two people being exposed to the same Nike product may perceive differently. One might perceive Nike shoes to be high in performance if he/she is satisfied using it, while the other person may perceive the same Nike shoe having low performance. This proves that perception varies from person to person. 3. 2 Product Positioning The essence of successful marketing is the image that a product or service has in the minds of consumers – that is, its positioning. Positioning is more important to the ultimate success of a product than are its actual characteristics. The core of effective positioning is a unique position that the product occupies in the minds of the consumer. (a). Positioning of Nike itself (1 = Very High, 2 = High, 3 = Average, 4 = Low, 5 = Poor) |1 |2 |3 |4 |5 | |Price |46% |42% |4% |2% |6% | |Brand Image |54% |42% |4% |0% |0% | |Quality |36% |42% |22% |0% |0% | |Satisfaction |26% |40% |30% |4% |0% | |Smartness |30% |42% |18% |2% |8% | (b). Positioning of Nike in terms of users (1 = Strongly Agree, 2 = Agree, 3 = Neutral, 4 = Disagree, 5 = Strongly Disagree) |1 |2 |3 |4 |5 | |Rich People |50% |42% |8% |0% |0% | |Athletes |44% |40% |16% |0% |0% | |Satisfied Past Users |28% |38% |24% |10% |0% | |Brand Loyal C ustomers |30% |38% |20% |4% |8% | (c). Positioning of Nike in terms of use Nike shoes are suitable for ( + 4 = Strongly agree, + 2 = Agree, 0 = Neither agree nor disagree, – 2 = Disagree, – 4 = Strongly Disagree) |+ 4 |+ 2 |0 |- 2 |- 4 | |Only Sport activities |24% |44% |8% |12% |12% | |Only Work activities |8% |12% |42% |16% |22% | |Sports work |26% |40% |26% |4% |4% | 3. 3 Perception Purchase Based on perception the consumers purchase intentions occurs. How consumer perceives a product in terms of price, quality status has a strong influence on purchase intentions purchase satisfaction. In this section we have figured out only the future purchase intention of consumer about Nike. (a). Perception Purchase ( + 4 = Definitely, + 2 = Probably, 0 = Uncertain, – 2 = Probably will not, – 4 = Definitely Will not) |+ 4 |+ 2 |0 |- 2 |- 4 | |I will buy Nike next time I buy a shoe |10% |14% |44% |14% |18% | |I will buy a Nike shoe during next 6 months |10% |4% |36% |18% |32% | |I will recommend others to buy Nike |12% |24% |48% |6% |10% | |I will buy Nike for sports activities |20% |28% |20% |12% |20% | 04. PERCEPTUAL MAPPING 4. 1 Perceptual Mapping The technique of perceptual mapping helps marketers determine just how their products or service appears to consumers in relation to competitive brands on one or more relevant characteristics. It enables them to see gaps in the positioning of all brands in the product or service class and to identify areas in which consumer needs are not being adequately met. 4. 2 Price vs. Quality How consumers perceive the quality of a product is important factor in determining the purchase intention. If the product is not one of high quality the consumer may not be interested in patronizing the product. Besides the quality of a product is a factor that sets the price that consumers are willing to pay. |Fila |Reebok |Puma |Nike |Adidas |Others | |Price |5 |2 |4 |1 |3 |6 | |Quality |5 |3 |4 |1 |2 |6 | [pic] Figure (price vs. quality) From the diagram it is inferred that people perceive Nike as a high priced shoe with high quality. 4. 3 Price vs. Performance How a product is perceived by consumers in terms of performance (output) is a factor that affects the brand equity of the product and influence repeat purchase intention of consumers. If the consumer is not satisfied with the performance of a product, then it is likely that purchase will not be repeated the manufacturer will not be able to maintain brand loyal customers. | |Fila |Reebok |Puma |Nike |Adidas |Others | |Price |5 |2 |4 |1 |3 |6 | |Performance |4 |2 |5 |1 |3 |6 | [pic] Figure (price vs. performance) From the diagram it seen that Nike is perceived as a high priced shoe with high performance. 05. FINDINGS (a). Demographic Part 01. Gender Male |Female | |66% |34% | 02. Age Group |19-30 |31-45 |45 | |80% |16% |4% | 03. Marital Status |Married |Unmarried | |8% |92% | 04. Education Level |HSC |A level |Graduate |Post Graduate |Doctoral | |38% |10% |40% |10% |2% | 05. Gross monthly family income (In Taka) |25,000-39,999 |40,000-54,999 |55,000-69,9999 |70,000 | |30% |22% |20% |28% | 06. Profession Student |Government Service |Private Service |Business |Self Employed | |76% |0% |18% |0% |6% | 07. I live in a |Rented House |Own Apartment |Rented Apartment |Government |Own House |Hostel | | | | |House | | | |16% |26% |16% |6% |32% |4% | 08. I reside in Motijheel |Purana Paltan |Segunbagicha |Shantinagar |Malibagh | |0% |8% |2% |0% |4% | |Dhanmondi |Mohammadpur |Lalmatia |Mirpur |Gulshan | |8% |8% |0% |10% |8% | |Banani |DOHS |Baridhara |Uttara |Others | |4% |2% |2% |14% |30% | (b). General Part 09. I recognize Nike by Logo |Name |Logo Name | |30% |6% |64% | 14. I know about Nike from (Rank in order of importance i. e. – 1,2,3 etc) |TV |Newspaper |Billboards |Magazine |Internet |Friends | |1 |6 |5 |2 |3 |4 | 15. If I buy Nike the most important feat ure to me would be (Rank in order of importance i. e. – 1,2,3 ) Self Image |Style |Color |Status | |6 |5 |4 |3 | |Price |Need Fulfillment |Original |Country of Origin | |8 |2 |1 |7 | 16. Please rank the following brands based on price, quality performance (i. e. – 1, 2, 3 etc) |Fila |Reebok |Puma |Nike |Adidas |Others | |Price |5 |2 |4 |1 |3 |6 | |Quality |5 |3 |4 |1 |2 |6 | |Performance |4 |2 |5 |1 |3 |6 | 06. SURVEY ANALYSIS Most of our respondents said they recognize Nike by logo and name, because Nike symbols along with their name are stamped on shoes worldwide and also on various garments. The advertising emphasis of the use of Nike shoes by prominent sportsmen tends to make consumers feel that wearing Nike shoes is a form of smartness. The brand image is high because people who wear Nike shoes in general, are convinced that Nike keeps up to its standard and also after using Nike shoes, they are satisfied with the quality of the shoes and the purpose for which they bought the shoes. People think that price of Nike is high, because in comparison to other brands like Adidas, Reebok, Puma and Fila, the price is a bit on the high side. The price data collected from the outlets proved people’s perception to be true. Rich people because of their attempt to enhance their status symbol usually buy goods of reputed brands, so more rich people tend to buy Nike shoes. Athletes tend to buy Nike shoes because of the comfort and Nike has always promoted itself as being a sports oriented shoe company. In its advertisement, Nike has used mostly sportsmen like Andre Agassi and Michel Jordan to convey this message. Nike shoes ensure high performance for various sports activities and are smooth when it comes to running or playing sports and are durable, so people tend to think that Nike is suitable mostly for sports activities. Brand loyal customers are used to the comfort in using Nike brand, but when using other brands they don’t feel the same level of comfort or satisfaction that they get from Nike. As a reason they stick to using Nike shoes and for them it is a status symbol. Majority of our respondents were reluctant to buy Nike shoe, although they perceived Nike having a high brand image, maybe of the high pricing of Nike shoes. Since they do not have much disposable income, they cannot afford to buy Nike shoe (yet they wish to buy) and resort to buying cheaper brands like Fila and Puma, although they know that the quality of Nike is much better. In Bangladesh because of the cable television, people are exposed to enormous amount of foreign medium. People are exposed to Nike shoes advertisement on foreign channels, so majority said they came to know about Nike shoes first on television. Also in Bangladesh a lot of foreign magazines including sports magazines are available. From these magazines, in hich Nike ads are depicted, people came to know a great deal about Nike shoes. In the Bangladeshi newspapers, there are hardly any ads of Nike shoes, so only a tiny portion of our respondents came to know about Nike shoes from newspaper The people in Banglades h who intend to buy Nike first see whether the Nike shoe is original. Consumers want original shoes because of their status and self-esteem and it helps them fulfill their ego need. Price comes last for these customers, because most consumers can afford the price. 07. CONCLUSION Nike manufacturers have tried to create a distinct positioning of the Nike shoe in terms of quality and satisfaction in comparison to its other competitors i. e. – Adidas, Reebok etc. People in Bangladesh have found Nike to be of high quality and to be of great satisfaction to them, but due to their income limitations, most of people are uncertain as to whether they will buy a Nike shoe now or in the near future. Manufacturers have tried to create a distinct image of Nike in consumers mind, which proved to be successful according to our survey result. From the survey we found that Nike is perceived as a high priced high brand image shoe in the consumers mind. Thus it can be said that Nike is a mega brand in Bangladesh, like it is in other parts of the world. 08. BIBLIOGRAPHY (i). www. nike. com (ii). Consumer Behavior, LEON, G. SCHIFFMAN AND LESLIE LAZAR, 8th Ed, Pearson Education, Singapore. How to cite Nike-High End Shoe Market Survey in Bangladesh.Doc, Papers

DIDEROT THE ENLIGHTENED PHILOSOPHER Essay Example For Students

DIDEROT: THE ENLIGHTENED PHILOSOPHER Essay Denis Diderot was born in 1713 in the pious town of Langres, France. He was the oldest surviving child of a family whose long tradition it was to make renowned cutlery. At the age of thirteen, he decided to leave school because he became impatient with his teachers. They werent feeding him enough of the information he craved. He decided to join his father in the cutlery business. That lasted for four days. He simply described his familys trade as boring. Diderot decided impatience was better than boredom and returned to school at the local Jesuit college. He became an Abbe in hopes of pursuing a religious career and assuming his uncle Vignerons position as canon at the local church. When Diderot was fifteen Vigneron fell ill and died leaving his religious office to young Diderot. When the cathedral chapter would not allow such a young man to take the position and gave it to someone else, they crushed all chances of the Diderot family producing another religious man. Soon after, Denis Diderot left for Paris to resume his studies at the College dHarcourt and Louis-le-Grand. It was here in Paris, that Diderot became the great philosopher that we know today. He started his new life in Paris with little to no money at all. Diderot was poverty stricken and forced to survive any way he could. He often changed residences when he owed too much in overdue rent and concocted wild schemes for borrowing money. He was a tutor for a well-to-do family but after three months, confinement drove him into the streets again. Diderot was not a man who stayed in a place that was not to his liking; no matter how beneficial. For a while he became a writer for sale, making his living by writing sermons and doing translations among other odd tasks. In 1728, at the age of twenty-eight, Diderot fell hopelessly in love with his future wife, Antoinette Champion. By French Bourgeois standards, the match was not a good one. Diderot was several steps higher than Champion on the social ladder an d she was poorly educated, fatherless, and had no dowry. Nevertheless, Diderot and Champion, four years his senior, were married and produced one surviving child. She was named Angelique after Diderots mother and his sister who went mad and died at the age of twenty-eight. We will write a custom essay on DIDEROT: THE ENLIGHTENED PHILOSOPHER specifically for you for only $16.38 $13.9/page Order now From then until the time of his death in 1784, Diderot published many pieces of writing from plays to poems to essays, all the time climbing in wealth and recognition. He was a controversial writer and twice had his writings burned by the executioner and once served jail time. He was a freethinker that associated with the likes of Jean-Jacques Rousseau and Voltaire and had admirers such as Catherine the Great whose court he visited at her request. History is all about interpretation. Diderots life is no exception. One account of his life portrays him as a self-made man and concentrates on the later part of his life and his beliefs. Another account sees him as being taught to think and to question everything while still in Langres and therefore focuses on his early years and his upbringing. In my opinion, both interpretations are correct. If Diderot did not have the correct educational background for his future career as a philosopher than he never could have become the great thinker that he was. On the other hand, he always had a knack for learning and a craving for knowledge as well as a flare for initiating thought in others. Who is to say that he wouldnt have become a great thinker if he hadnt been brought up in the manner he had?Diderot, was widely known at the peak of his career but due to the controversial nature of much of his work, most of his writings were published posthumously. France, being of a conservative and pi ous nature, was not ready for Diderots train of thought. He was against organized religion for the greater part of his life and instead elected to follow what he called natural religion. He found traditional religious thinking too confined and restricting for his open mind. His natural religion was open to all views and ways of thought. If there were a reason for preferring the Christian religion to natural religion, it would be because the former offers us, on the nature of God and man, enlightenment that the latter lacks. Now this is not at all the case; for Christianity, instead of clarifying. Gives rise to an infinite multitude of obscurities and difficulties.It was because of his nonconformity to organized religion that he was forced to remain underground for the beginning part of his writing career. .u0ddbae6f9d7455d5e333659c6764511a , .u0ddbae6f9d7455d5e333659c6764511a .postImageUrl , .u0ddbae6f9d7455d5e333659c6764511a .centered-text-area { min-height: 80px; position: relative; } .u0ddbae6f9d7455d5e333659c6764511a , .u0ddbae6f9d7455d5e333659c6764511a:hover , .u0ddbae6f9d7455d5e333659c6764511a:visited , .u0ddbae6f9d7455d5e333659c6764511a:active { border:0!important; } .u0ddbae6f9d7455d5e333659c6764511a .clearfix:after { content: ""; display: table; clear: both; } .u0ddbae6f9d7455d5e333659c6764511a { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u0ddbae6f9d7455d5e333659c6764511a:active , .u0ddbae6f9d7455d5e333659c6764511a:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u0ddbae6f9d7455d5e333659c6764511a .centered-text-area { width: 100%; position: relative ; } .u0ddbae6f9d7455d5e333659c6764511a .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u0ddbae6f9d7455d5e333659c6764511a .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u0ddbae6f9d7455d5e333659c6764511a .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u0ddbae6f9d7455d5e333659c6764511a:hover .ctaButton { background-color: #34495E!important; } .u0ddbae6f9d7455d5e333659c6764511a .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u0ddbae6f9d7455d5e333659c6764511a .u0ddbae6f9d7455d5e333659c6764511a-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u0ddbae6f9d7455d5e333659c6764511a:after { content: ""; display: block; clear: both; } READ: Why He Is Not A Man EssayDiderot had little impact on the time period itself but greatly impacted future thinkers. He wrote on everything possible. It was Diderots nature to think and write on everything he came across. He wrote on the traditional subjects of philosophers such as religion as well as the more obscure topics. In Letter on the Blind, For the Use of Those Who See, Diderot questions life as we know it. Time, matter, space are perhaps nothing more than a point.Although Diderot did not have a great impact his time, his time did have a great impact on him. The Enlightenment gave rise to many freethinkers like Diderot and together they sat at cafes, drank coffee or lemonade, played chess, and discussed the meaning of life. The glitters of Paris and the promise of intellectual stimulation is what lured Diderot out of Langres. Without the Bohemian attitude of Paris, the Diderot we know would not exist. Without the friendships and influences of such minds as Rousseau, Condillac, Voltaire and Montesquieu, Diderots thinking could not have been at the same caliber that it was with them. Before the eighteenth century and even during it at times, the leaders of France were conservative and unwilling to open up to new ways of thought. They stifled yearning minds and by doing this for long enough, forced a coming out of new philosophies. Diderot and his peers were the coming out and they came ou t not as a trickle but as a flood. France successfully damned this flood for quite some time but eventually the floods ideas got through the cracks. It wasnt until after the eighteenth century and the death of Denis Diderot that his true impact was made.

Significance of the Jet Revolution

Table of Contents Introduction Brief Historical Overview Issues with Introduction Implications of the Jet Revolution for Airlines Regulatory Issues Discussion and Conclusion References Introduction The invention of the engine-powered airplanes is one of the most significant technological inventions of the last century. This innovation led to a revolution in the transportation industry as it provided the fastest means to travel to any destination in the world. Over the course of its existence, the airline industry has not had many major technological breakthroughs.Advertising We will write a custom essay sample on Significance of the Jet Revolution specifically for you for only $16.05 $11/page Learn More The most important breakthrough in the industry occurred in the 1950s and this was in the form of the invention of the jet engine and its subsequent adoption in commercial planes. Jet engines led to a significant change in the way the airline industry operated and prompted the growth of air travel. This has led to some people referring to the widespread adoption of jet engine as the jet revolution. This paper will set out to demonstrate that the introduction of jet engines revolutionalized air transport and led to the development of some unique commercial and regulatory issues in the air industry. The paper will provide a brief historical overview of the airline industry and discuss the significance of the jet engine. Brief Historical Overview The modern era of air transport began in 1903 when the Wright Brothers successfully flew their prototype aircraft. The success of this pioneers paved the way for the advancement of powered, sustained, and controlled flight. The development of aircrafts received a major boost during the First World War. During this war, the Britons and Germans endeavoured to improve their aircrafts in order to gain an advantage in the war. By the end of the war, fighter plans that could fly at higher altitu des and greater speeds had been created. These planes had a high carrying capacity and they were modified into passenger and freight aircrafts after the war. The jet engine was invented by Frank Whittle, a member of the Royal Air Force. He patented his design in 1930 and through the decade, he carried out numerous tests on the design. The first turbojet aeroplane was the Heinkel He, which flew in 1939 and it was designed by the German inventor Hans von Ohain. This marked the birth of the jet engine and in the years following the war, the technology was refined for use on a commercial scale. The jet engine became a major challenger of the established piston-engine types that dominated commercial air travel in the 1940s and 1950s.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Jet engines continued to operate together with piston engines and it was only after 1958 that the jet revolution too k root. Brooks (1967) asserts that the jet revolution proper started in 1958 with the commissioning of the first turbojet airliner, the Boeing 707 and the DH Comet. These jet engine airplanes plied the Trans-Atlantic route. Issues with Introduction The jet engine did not enjoy success in its early years of use in the civilian markets. Mowery and Rosenberg (1999) state that the in the early 1950s, the technology had significant uncertainties in its performance. The major airlines did not support the jet engine due to a number of disasters associated with this technology. In 1952, metal fatigue in jet powered aircrafts operated by British Overseas Airline Corporation led to a series of crashes. In these early years of commercial airline operations, the general population was wary of air travel. Reports of accidents further alienated the population from air travel. This led to the initial commercial failure of the jet engine. However, jet engine technology had been fine-tuned by the en d of the 1950s. The significant advantages attributed to this new technology led to a positive response especially by people in the industry. Mowery and Rosenberg (1999) highlight that the increased productivity attributed to jet engines led to great enthusiasm by most people involved in the airline industry. The increased capacity of the big jets meant that greater profits could be realized from air travel and sustainable growth could be achieved. Implications of the Jet Revolution for Airlines The jet engine contributed to the growth of the airline industry as it encouraged more people to make use of air travel. The quality of flight from piston-engine airplanes was poor and most people preferred to make use of the slower traditional forms of transportation such as train and ship for long distant travel. The quality of air travel increased dramatically with the development of the jet engine. Brooks (1967) documents that because of the increased comfortability of air travel; there was a marked increase in air traffic especially across the North Atlantic.Advertising We will write a custom essay sample on Significance of the Jet Revolution specifically for you for only $16.05 $11/page Learn More The market of the air industry was also expanded by the jet engine. The OECD (2010) notes that the jet revolution increased the commercial viability of airlines by promoting growth in the tourism industry. Due to the lower cost of flying, the European tourist industry in the 1960s experienced a boom. The viability of air travel was guaranteed by the jet revolution. In the decades before the revolution, the air industry was heavily dependent on government subsidies. Before the 1960s, most airlines did not exhibit operating profits and governments did not make any money from the industry. The jet revolution led to an increase in the overall economy of the industry and airlines started to show operating profits that make it possible for the in dustry to cover almost all the costs of providing air transport. The introduction of jet engines considerably shortened travel times and this had a positive impact on demand. The OECD (2010) notes that while the fuel consumption of jet engines was higher than that of the piston-engines, these engines offered improved energy efficiency and higher carrying capacities. Airlines could therefore make more profit on one trip. The airline industry was able to compete favourably with established freight transporters such as rail and ships. The jet engine led to an increase in the power to weight ration of the plane and this increased the payload that an airplane could handle. Bigger planes with higher load capacities could be built since the jet engines were capable of providing the energy required to operate this crafts. Because of the increased power-weight ratio offered by jet engines, it was possible to construct wide-bodied jets in the late 1960s and these machines could carry signific ant amounts of freight for long distances (OECD 2010). The jet engine also encouraged the consolidation of major airlines. Before the jet revolution, there were a significant number of airlines in operation all over the world. Small airlines were able to maintain a fleet of small aircrafts and remain profitable. However, the introduction of jet engines led to the development of larger and more expensive airplanes.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More These machines were technically sophisticated and required more financing than the piston engine types that had been used before the jet revolution. Brooks (1967) asserts that the nature of jet engine planes forced airlines to consolidate themselves into fewer and stronger companies that could afford the larger more expensive aircrafts. Government also actively persuaded smaller airlines in their country to join into stronger groups in order to benefit from the advantages offered by jet engines. The jet engine caused some airlines to be pushed out of the market due to the price advantage. While jet engine aircrafts were at first more expensive to operate due to the increased fuel consumption and the high capital cost of obtaining the aircraft, the operational cost decreased over the years (Mowery Rosenberg 1999). By the 1970s, the jet revolution had pushed real airfares downwards leading to the decline in profitability for smaller operates. Regulatory Issues In its initial years, t he jet revolution prompted greater government regulation to ensure that the industry was sustainable. Adoption of jet engines led to the emergence of various competing airlines within a short duration of time. These airlines engaged in aggressive competition with each other as they sort to increase their market share in the industry. Brooks (1967) reveals that this aggressive competition threatened the future viability of more airline companies as they were forced to reduce their prices in order to remain competitive. These actions led to some form of government intervention in the industry. The greater regulation by the government ensured that the fierce competition did not render the airline industry uneconomic. The jet engine revolution promoted the move towards widespread deregulation in the air transport industry. The close relationship between the airline industry and the state experienced a change, tens of airlines were privatized to some level, and the airline market was lib eralized. This opened up the industry to competition and led to the collapse of some of the smaller carriers. The jet revolution promoted the development of the hub and spoke network, which is today the most widely used network. Even before the prevalence of jet engines, this form of network that was centred on major airports was in operation. However, regulations by local authorities deterred the expansion of airlines. The jet revolution contributed to deregulation, which led to the adoption of hub and spoke networks nationally and internationally. Discussion and Conclusion With a history of a bit over a century, air transportation has grown to be the most significant component of the global transportation system. The Jet revolution was the most significant leap in aeronautical technology. The airline industry is yet to witness a technological innovation that is as dramatic as the jet revolution. Even so, improvements have been made on the fuel efficiency of the jet engines and eng ineers have worked on reducing the noise pollution caused by jet engines. However, none of these developments is as dramatic and influential to the airline industry as the jet revolution was 6 decades ago. This paper set out to discuss the significance of the jet revolution on air travel. The paper has demonstrated that the introduction of the jet engine made it possible for airplanes to travel faster and at an overall reduced operating cost. The jet revolution contributed in making air travel the cheapest and most efficient form of public transportation across long distances. The benefits brought about by the jet engine continue to be enjoyed by the world today. References Brooks, PW 1967, ‘The development of Air transport’, Journal of Transport Economics and Policy, vol. 1, no. 2, pp. 163-183. Mowery, DC Rosenberg, N 1999, Paths of Innovation: Technological Change in 20th-Century America, Cambridge University Press, Oxford. OECD 2010, Globalisation, Transport and the Environment, OECD Publishing, London. This essay on Significance of the Jet Revolution was written and submitted by user Axel Allison to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Contemporary issues in Finance The WritePass Journal

Contemporary issues in Finance Introduction Contemporary issues in Finance ). The G20 sorted to establish radical measures to overhaul the financial system after it was identified that the existing financial system was faced by a near collapse. The financial system was faced by the collapse because there were unprecedented support measures from the public sector and central governments that would deal with the global economic crisis that hit the world in 2009   (Veronesi Zingales   2010). As a result, each country decided to initiate its measures independently providing structural measures that promoted prohibitions of activities whilst ring fencing of the retail banking (O’Hara Shaw 2010). These measures are a major impact in the regulating the financial strategies of the world although most people observe that nothing much happened during the crisis and even the so called reforms have had less impact to the countries. At this point, only the financial strategists can be able to understand the impact of the reforms as it does not make sense in th e eyes of a person who does not understand how financial matters are dealt with in business. The article covered the regulatory events in the banking industry between June 2009 when the global crisis was at its peak and 2011 when the reforms had started bearing fruits to some countries. Four major reforms in the article are; the Dodd-Frank Act in the US, the reforms proposed by the Vickers report in the UK, the restructuring law and bank levy in Germany, and the too-big-to fail regulation in Switzerland (Schwert   2011). The reforms were used by different countries using different approaches to deal with the weakness demonstrated by the global economic crisis. The weakness revealed through the crisis include; a prohibition of risky activities,   ring fencing of systemic activities, establishment of resolution procedures and special capital regimes for systemically important banks to address the weakness in Volcker rule in the US, UK, Germany and Switzerland   (Fratianni    Marchionne 2009). Critique This article is well informed about the financial strategies, and its analysis gives an accurate position regarding the impact and effect of the reforms. This is due to the fact that the information used to analyze the questions was obtained from the bank stocks information for different countries based on their financial strategies. Its objective was to answer two questions: has anything happened in financial regulation after the global financial crisis and whether the structural reforms have been registered in equity valuations and credit default in their individual banks. According to the article, it has found out that the answer to these two questions is yes. Further, this means that the reforms initiated in the four major countries has been able to bailout expectations and lower the equity returns in their markets. Under normal financial environment, these two questions cannot be categorically being stated as yes. Based on the financial mechanisms it is hard to predict whether enough has happened because the reforms were developed specifically with the interest of promoting the safety of the financial system. The article demonstrates that the major four reforms have been able to lower the bailout expectations in their respective countries. As research as established, lower rates of bailout expectations have an impact of creating a lower risk taking individuals (Boyd Gertler 2004). Therefore, at this point it is difficult to tell whether the reforms have been effective or simply people in these countries have become risk a vase. The best answer for the questions highlighted in this article is that the only time would effectively determine whether the reforms have effectively instituted measures to deal with the economic crisis in the future. On the other hand, it is not standards to identify at what level is the reform successful.   There is no standard measure to be applied to the four reforms to be able to explain whether they have attained the ultimate goal or more strategies should be implemented. The basis used in the article is a drop in the equity prices and a subsequent increase in the credit default swaps which does not shut down the system in the individual countries. A comprehensive and successful strategy should be able to distort the cause of the systemic risk so that it cannot happen in the future. This can be effectively be done by comparing the results to the funding costs deferential (Ueda Weder di Mauro   2013) In this measurement criteria, the values of the current financial year are compared to the values of 2009 which will demonstrate whether the reforms have effectively reduced the distortions or at what level has the distortions been reduced. In regard to the second question, the article establishes that some of the reforms are better than others. This is true because every reform was developed with an underlying and competing philosophy. The reforms were not commonly developed to serve the same problems and weakness brought out by the global crisis. For example, the Volcker Rule and the ring fencing approach can be applied in different banking systems. Contrary, the Swiss and Germany reforms were instituted to promote capital buffers and adverse resolvability. As such, the default swap changes do not accurately pointy at the effectiveness of the reform strategy. The impacts provided by the four reforms do not pass to be used as the criteria to determine which among the reforms has been able to deal with the weakness provided in its financial system after the crisis. For example, the Germany reform cannot be ruled out as ineffective, but it is just irrelevant to the financial practices because it is executed at the nation al level. Here, no system can effectively point at its impact in dealing with the crisis. Therefore, the best assessment of the reform implemented on each of the four named above lies in the future. The G20 initiated the development of the reform strategies with the aim of reducing the impact of the global crisis. Although the strategy might have well been good, it is difficult to develop a common strategy that would be applied to all the countries in the world. For example, in the Eurozone, the financial problem has been identified and a vigorous supernatural reform strategy implemented best to the identified problem which is majorly with the banking unions. Based on this example, it is difficult to develop a common strategy treaty would give the solution to the different financial systems. This is because problems are not identical for all the countries. Additionally, the Basel process is a good global initiative, but it has not established a robust framework for the establishment of cross-country resolutions to be instituted. However, this has lead to individual countries in initiating different banking systems that they deem better for their problems. As a result, these diff erent approaches may lead into a more devastating financial problem than the global crisis. Conclusion The article How have financial markets reacted to financial-sector reforms after the crisis? points at the fact that the financial markets have been abler to deal with the effects of the global crisis. It focused on four major reforms that were initiated in the G20 countries in response to the crisis. Although this article provides factual data from the banks in individual country, its conclusion may not be accurate. It is difficult to answer the question provided in the article because the strategies have been implemented at national level by each country. Secondly, the problems are not the same for the various systems therefore it can be established further which of the strategies has been able to deal with the crisis effectively. Therefore, the best answer for the argument presented in the article is to wait for time to tell whether the reforms are comprehensive. It is only after the fullest of time that it will be established whether a reform strategy has been abler to completely distort the system that generates the crisis.   References Boyd, J Gertler, M .2004, â€Å"The Role of Large Banks in the Recent U. S. Banking Crisis†, Federal Reserve Bank of Minneapolis Quarterly Review, 18(1), 2–21. Fratianni, M Marchionne, F. 2009, â€Å"Rescuing Banks from the Effects of the Financial Crisis†, MoFir Working Paper Series, 1(30), 1. O’Hara, M Shaw, W. 2010, â€Å"Deposit Insurance and Wealth Effects: The Value of Being ‘Too Big To Fail’, Journal of Finance, 45(5): 1587–1600. Schfer, A, ISchnabel, and Weder di Mauro, B .2013, â€Å"Financial Sector Reform After the Crisis: Has Anything Happened? â€Å", CEPR Discussion Paper 9502. Schwert, G. 2011, â€Å"Measuring the Effects of Regulation: Evidence from the Capital Markets†, Journal of Law and Economics 24, 121–145. Ueda, K Weder di Mauro, B. 2013, â€Å"Quantifying Structural Subsidy Values for Systemically Important Financial Institutions†, Journal of Banking and Finance 1(12): 128. Veronesi, P Zingales, L. 2010, â€Å"Paulson’s Gift†, Journal of Financial Economies 97(3), 339–368.

Implementation and Control for Marketing Plan Assignment

Implementation and Control for Marketing Plan - Assignment Example For monitoring the task, it is proposed to have a cross-functional departmental team assigned to the project which will not just be responsible for having a check at the progress and comparing it against the proposed timeline for ensure timeliness but would also be responsible for regular feedbacks, which may lead to amendments in the marketing plan at any level, even if it is at the fundamental because the organization does not want itself launching a product that backfires and takes down the existing repute of the business as well. Miller (2002) states that 70% of the strategic plans containing various initiatives primarily fail due to factors contributing from the organization itself, the people (the employees) or the partners (share and stakeholders). In this scenario i.e. of SBA, the major participants are the marketing department personnel along with the organizations that are currently involved in the development of these games. Despite the great number of internal forces addition to the external factors, Hrebioniak (2006) conducted researchers to conclude some potential obstacles that hurdle the implementation of an effective strategy. Some of these that are associated with this case are: For overcoming these and several other forms of issues, it is recommended to serve the internal customers on top priority, making people realize that this is a business opportunity that would be beneficial for their organization in the long run and it is a window of opportunity that needs to be  exploited. The concept is similar to that of customer care, i.e. just as the external customers, the strategy to be implemented needs to be ‘sell’ to the internal customers to have a major impact towards its ease of application.  

What are the motivations of people who become volunteers at major Literature review - 1

What are the motivations of people who become volunteers at major sport events - Literature review Example Literature review for this study has been conducted in the traditional manner by first reviewing literature on volunteering in general and then moving on to the specific subject of volunteering in sports. The barriers and motivation to volunteering both in general and in the sport sector have been evaluated. Data on the economy value of volunteering both in the general and the sports sectors have been reviewed and the dynamics of volunteering evaluated. This section reviews literature on the concept of volunteering in the general sector. The year 2011 was declared the â€Å"European Year of Volunteering† aimed at recognizing the contribution that volunteers make to society (Cattan, Hogg & Hardill, 2011). This demonstrates the value of volunteering in a society and particularly in Europe. The voluntary sector comprises of all activities and services extended on the basis of volunteering – unpaid work in a formal business environment (Gallarza, Arteaga, Floristà ¡n & Gil, 2009). Volunteering services has its roots in a positive attitude that gives rise to the feeling that serving the society or helping people can lead to a higher degree of life satisfaction. However, the definitions of volunteering and volunteerism range from being altruistic to engaging in unpaid activity. Volunteering has been defined as working for no gain (Waikayi et al, 2012), and as an activity that is freely chosen, does not involve remuneration and helps and benefits people beyond their immediate family (Cattan, Hogg & Hardill, 2011; Hoeber, 2010). Definitions from the Australian Bureau of Statistics and Canada Survey of Giving, Volunteering and Participating, Statistics Canada, highlight several key dimensions of volunteering – free choice, formal structure and lack of payment (Hoeber, 2010). The nature of volunteering action can range from volunteering out of free will, being coerced to volunteer or being obligated to volunteer.

The New Face of American Politics Essay Example | Topics and Well Written Essays - 500 words

The New Face of American Politics - Essay Example The book explores the role of money, ethnicity, and religion in politics and the issues that are rampant in society today. The authors also explores the charismatic and mass appeal of Obama which, they claim, transcends racial, financial, religious, and gender barriers. In essence, the book discussed how Obama’s political ideologies sustained him throughout his political career. His political path to Washington documented in the book highlighted every campaign and every opponent he faced during his campaign. Obama’s stalwart convictions carried him through every campaign. Where his detractors focused on his failings as a candidate, he instead focused on issues like health care and protecting minority rights. The authors highlighted how his competitors self-destructed in the face of the campaign – from being involved in sex scandals to being embroiled in domestic violence. And through such controversies surrounding his competitors, he emerged as the most favorable candidate. Obama’s focus during his campaigns was not too complicated, nor was it too lavish, but his principles and his promises appealed to many Americans because it spoke to them of the American dream. The concerns of each constituency became his concern, and this fact did not go unnoticed by the American public who were looking for the ideal candidate who could listen to them. The book is very much about the strengths of Obama. Just as Obama skirted over these issues during his campaign, so do the authors of this book.

The History And Principles Of Lexicography

The History And Principles Of Lexicography Lexicography is separated into two types: Practical lexicography is the ability of accumulating, writing and editing dictionaries. The study or description of the vocabulary of a particular language, and the meaning that associates certain words to others in a dictionary, is recognized as Theotrical Lexicography. Theotrical Lexicography is particularly concerned with developing theories concerning the structural and semantic associations among words in the dictionary. As it involves theotrical analysis of the lexicon, Theotrical Lexicography is also identified as Metalexicography To gain a better understanding of lexicography, we should be familiar with lexicons. Lexicon is an expression used in linguistics to point out the archive of lexemes. Lexemes are abstract, smallest components in a language that connect interrelated forms of a word together. Lexemes, then, make up a lexicon which is the compilation of word meanings in a specified language. In a dictionary, the lexemes, sometimes loosely referred to as word stems, are given first and followed by variations of the base word. The lexicon also deals with semantics which is a field of linguistics. In addition to providing data on the morphology and semantics of a lexeme, the dictionary in addition offers structural information concerning the origin of the word, and chronological information about the development of the word into its present-day form. This is recognized as etymology. Lexicology took form to meet the demands of many diverse branches of applied linguistics. Its significance is that assists to motivate a systematic approach to the facts of vocabulary and an organised judgment of the foreign and native language. It is mainly helpful in building up the learners terminology by a useful selection, grouping and study of new words. The English Dictionary has not been created by a single man and not in one age. It has gradually developed through the ages. In the seventh and eighth centuries, Latin was the only language of books in Western Europe. Then, the education of Latin was the doorway to all the knowledge. Right about that time, a carrier of a Latin book came across difficult words which were not well known in Latin vocabulary. Upon discovering the meanings, he used to write them over the original text in easier Latin or a word in his own dialect. A Word written in such manner is called a gloss. Many examples of glosses have been found in old Latin texts. Professor Napier collected all the unpublished glosses. An assortment of glosses which was copied and put together into a single list comprised a Glossarium or Glossary; it was the distant forerunner of the seventeenth-century Table Alphabetical, or Expositor of Hard Words. In cooperation grammar and vocables were most likely communicated by oral teaching, and were passed down by speech from generation to generation. Records of vocables, with their meaning were sometimes preserved down in a paper or parchment leaves and a compilation of these composed a Vocabularium or Vocabulary.  [1]   The Vocabulary and the Glossary satisfied alike offices and so they were frequently united. When these documents were copied and re-copied, it was observed that their effectiveness can be improved by putting the words and phrases into alphabetical order, all the words with the same first letter was brought together. All the words beginning with A were extracted, then with B and so on. This is known as the first letter order. Another scribe sometime later selected the A words that began with Aa, Ab and so on. Now the vocabulary was to the extent of the second letter of each word. All these stages can be noticed in four of the earliest glossaries of English origin as the Leiden, the Epinal, the Erfurt, and the Corpus. The Leiden Glossary corresponds to the initial phase of such a work. Epinal Glossary, which uses part at least of the materials of the Leiden, adding in with them many others. This glossary has sophisticated to first-letter order. The third stage is characterized by the Corpus Glossary where the alphabetical arrangement second letters order. The MS. of the Corpus Glossary dates to the early part of the eighth century. The Leiden was created between 600 and 700 A.D. a lot of vocabularies were brought together between this time frame and the eleventh century. It is obvious that as time went by, these glossaries and vocabularies became more and it is noteworthy that those ancient glossaries and vocabularies not only became fuller and more systematic and more English. At first glosses were used to explain hard Latin words by easier Latin words. If an easier word was not known then the explanation was in Old English. In the Epinal Glossary the English words are therefore comparatively in a small amount. In the Corpus Glossary, and the glossaries that follow, the Latin explanations have become more eradicated and restored by English ones. In the tenth and eleventh centuries vocabularies were Latin-English. During the sixteenth century there were accumulated and published many important Latin-English and English-Latin vocabularies and dictionaries. In 1747, five or six London booksellers contracted with Johnson to create the preferred standard dictionary. From the first quarter of the nineteenth century, the lexicographical superiority of Johnsons Dictionary was undoubted. Noah Webster and Dr. Charles Richardson contributed independent works towards the development of lexicology. Noah Webster believed that America must have a dictionary of its own form of English. Richardson believed that definitions are unnecessary in a dictionar y, that quotations only are enough. He created a dictionary without definitions, but he exemplified each group of words by a large series of quotations. In the middle of the nineteenth century, Dr. Trench, then Dean of Westminster, called upon the Philological Society to take on the compilation of resources to complete the work already done by Bailey, Johnson, Todd, Webster, Richardson, and others, and to prepare a supplement to all the dictionaries, which must catalog all absent words and senses, and provide all the chronological information in which these works were deficient. From this urge the movement started which has concluded in the preparation of the Oxford English Dictionary, A new English Dictionary on Historical Principles, founded mainly on the materials collected by the Philological Society. Since then several large dictionaries have been accumulated.  [2]   3 What is the difference between a dictionary and an encyclopedia  [ ·]  ? The main differences between a dictionary and an encyclopaedia are that a dictionary makes definitions of words available for us, which are arranged alphabetically, gives information on how to pronounce the word, lexicons. Whereas an encyclopaedia is a set of books that contain articles on different subjects in alphabetical order. If we look at an example of the word table. The dictionary gives us different meanings of this word with sentences. When we look at an encyclopaedia for the same word, we get a range of articles that are related to the specific word with detailed information and even pictures. What jobs should dictionaries do? The following are some of the main jobs that dictionaries do: look up the meaning of an English word find the English translation of a word in your language check the spelling of a word check the plural of a noun or past tense of a verb find out other grammatical information about a word find the synonym or antonym of a word look up the collocations of a word check the part of speech of a word find out how to say a word find out about the register of a word find examples of the use of a word in natural language Dictionaries are used by people of different professions to help them at work. Below are some examples: Teacher: The dictionary means that the teacher is not required to investigate each word to find out if each of the students is able to recognise the use of this word in the specific circumstance. The skill to make use of a somewhat more highly developed vocabulary without risk strengthens this vocabulary for people who are familiar with it and to let others rapidly get hold of the vocabulary, giving them the self-assurance to take on more difficult texts. Additional, by presenting more than a few senses, the process of choosing the accurate one commences the cognitive course of disambiguation that the person who reads even having a superior vocabulary requiures to obtain. Out of all the likely meanings, the learner ought to single out the accurate one, therefore moving from a lexical to a semantic understanding of the term inside the text. Student: A thesaurus is a great tool if writing an essay. Teachers have a preference to writing where vocabulary is varied. Synonyms and related terms can be used for a particular meaning of the word. English learners: A dictionary is a great companion to prolong a diminutive vocabulary. If you find a word that you are not aware the meaning of, use of a dictionary will assist in defining that word and by providing examples of its usage in a sentence. When you are trying to find a word, you also get a chance to learn other new words which are related to that word. The word might contain more than a few meanings. The more you teach English, the larger the number of resulting meanings you desire to search for. These are frequently in sequence to how often the sense is used. The more your are improved in your English, the more senses you would like to become well-known with. This will keep away from confusion in the future as you start reading more difficult documents. It is also helpful to look for for synonyms whilst you are there. Looking up synonyms is a excellent way of authenticating that you have in fact understood the word. Are the synonyms listed by the dictionary the same in a sentence with the word you are looking up? If not, you might have the incorrect sense of the word. Another great tool for learning is related terms. You can look up additional universal or more definite terms. Looking up more general terms is great for reading; it helps better understand the word but letting look at words that have somewhat different meanings and understanding why they are not synonyms. An additional way of using a dictionary is to understand a term into your language. Learning another language: An online dictionary is great for people who are learning a new language. If you dont know a language at all, then you have probably tried one of the many online translators; these translators translate a page of a foreign language into English. You will not need to translate the matter if you have even a little understanding of that language. You can use a dictionary to find out the meanings of words that you are not familiar with. When writing: A dictionary is an important tool for writers. This is because they have to be certain that the words are spelled correctly. An automatic spell checker will not give you the same results as a dictionary would. Editors will always tell you to differ your vocabulary. You can look up in the thesaurus to find similar words to the ones you wish to use. 4 5 Consider more recent developments in modelling lexical meaning such as network representations. A Data-graphical Model of the Linguistic Sign. The triangle is the vital graphical formula of the sign. The semantic triangle is the first graphic model of the sign. This triangle imitates the proposition which has been acknowledged since the Middle Ages, that the form of a linguistic expression (Symbol) denotes the thing (Referent) by virtue of understanding (Thought). This is the logical triangle by the German logician and mathematician G. Frege. In this triangle, the graphical image separates and brings together denotation (Bedeutung), concept (Sinn), and sign (Form). The British linguist John Lyons in his model articulated the temperament of the word (Word) more accurately as a double-sided entity. He associates the meaning of a word with the concept (Concept) linked to the form of the word (Sing) in the minds of the speakers, thus continuing the medieval tradition. All the models considered above are semantic models, since they are associated only with the semantic dimension of semiotics. 6 The value of this idea is that the meaning of a word is formed as an autonomous unit belonging to the system, and not identified either with concept (Concept) or with a thing (Referent). Ferdinand de Saussure, the eminent twentieth-century Swiss linguist, warranted the sign character of language in his theory. The study of language as a system of signs articulating ideas holds an important place in his linguistic origin. For Saussure, the linguistic sign is the signifier. In this model by Novikov, the triangle is replaced by a trapezoid and distinguishes the scientific notion of an object and lexical meaning of a word which calls this object, and also distinguishes the internal sign and the external sign. The lexical meaning depends upon objective reality, thought (idea of an object), and the language system, which is reflected in the scheme as its relationship to the subject, scientific notion, and sign. Lexical meaning comprises of different characteristics, which are interrelated and work together among themselves. L.A. Novikov differentiates here the significative meaning, the structural, which in turn is subdivided into syntagmatic and paradigmatic, emotive, and denotative. Novikov projected however another model, which produces all the kinds of relationships that shape the structure of the sign: semantic, syntactic, pragmatic and sygmatic. Below is a modification of this model.

The Ubiquitous Media Essay -- Argumentative Persuasive Topics

The Ubiquitous Media    The news media is an ubiquitous presence in our times. Whether it is the switching of a television channel, turning a radio dial, signing on the Internet, or glancing at a newspaper, the media is present. It is a social infrastructure that was created to inform citizens of happenings, but has now become a multi-billion dollar association of corporations and advertising agencies. The real price of the media is incalculable because of how it shapes and molds our views of the world. This influence for the most part is positive and horizon expanding but may have negative connotations.    The news media is limitless. It provides for me all the basic factual information I need in order to be an informed citizen. By reading a newspaper or watching the evening news, I gain a wider view of the world. My opinions are formed partly by the news because of the facts given. My viewpoints are not formed entirely by the news media though; there is a definite difference between believing and simply listening.    Some of America tends to be easily inf...

Polymerase Chain Reaction Problem Solutions with Assignment Help

Polymerase chain reactions are the specific terms used in stating different compounds and sates of the carbon compound which are specially used in a particular branch of chemistry called the organic chemistry. Polymerase chain reactions are the specific reactions which take place between several carbon compounds under particular circumstances. These invariably tough reaction chains are a part of the study of organic chemistry and thus the chain reactions are considerably hard to remember or to be memorized.Many individual students can be found who really struggle a lot in remembering these chain reaction solutions and putting the reaction chains in practical world implementation like the exam. Even the assignment problems specified with the polymerase chain reaction topic is really tricky and tough to complete as the writing procurement of correct reaction statements are not at all easy.Finding a help which eventually provides the correct polymerase chain reaction and reaction statem ent involvements, also is going to give you strong headache as you will not find any profound help which can help you in completing the particular assignment. â€Å"ASSIGNMEMTHELP. NET† is really a stand-alone online website which can be utilized to collect all the correct information and the polymerase chain reaction nomenclature. Polymerase chain reaction is the path of change and improvement of the states of the plastic molecules.Plastic is basically a carbon compound high on the carbon density and possesses plasticity. Thousands of individual plastic molecules get bonded together in the procurement of producing polymer compound from the pure plastic granules. â€Å"ASSIGNMENTHELP. NET† is such an educational website which involves the profound solutions providing procurements to the individual students who seek guidelines to write and complete any polymerase chain reaction assignment problem assigned to them with a specified topic involvement.Online tutorial videos and tutorial classes also can be considered as helpful consignments in completing any organic chemistry assignment problem. The help from the expert individuals with the approval from the expert panel of world renowned professors can be immensely helpful in completing any polymerase chain reaction assignment problem involvement as you get all the required help online with just few clicks of your mouse.You can opt for different communication establishment options that are available for you, which will really help you in finding better solutions and detailed information to complete one difficult polymerase chain reaction assignment problem. Certain communication options are available to choose from as you can opt for the email conversation where you will have to send one email containing the different aspects and required fields about which you need the information.You can also ask the direct question by email as you will get your point-to-point required answer completely free from a ny plagiarism. Also, you can opt for the live chat option or phone conferencing to discuss about the matter of your requirement. You will be amazed to see that the very website will take responsibility of providing you with several study materials and guidelines to write a perfect assignment on the particular topic once you get signed up with a considerable amount of signing up or admission charge to the website

Lectio Divina (Genesis 18 1

Lectio Divina (Genesis 18 1 Interpretation Based On Secondary Sources Abraham is a man who was patiently waiting for God’s promise. The promise of a son is given in genesis 12 and scholars indicate that he had to wait for 25 years before the promise was fulfilled by God. As argued by Brown, Fitzmyer and Murphy (21), the eighteenth chapter marks the beginning of a climax in Abraham’s narrative. Genesis 18: 1-5 is the first section of a broader picture presented in the whole of genesis 18. This first section focuses on Abraham and his encounter with two men while the rest of the chapter focuses Sara’s place in relation to the promise they had been given by God.Advertising We will write a custom essay sample on Lectio Divina (Genesis 18: 1- 5) specifically for you for only $16.05 $11/page Learn More Although verses 1-5 of Genesis 18 seem to focus on Abraham’s generosity, they have a connection to the larger text. These verses seem to be mere introductions to th e bigger story beginning from verse 9 onwards (Montgomery, 15). However, on further reflection on the text, interpreting them merely as stage setting or introductory verses proves limited. The generosity expressed by Abraham is typical of the hospitality norm that pervaded Middle East societies (Montgomery, 15). Although it was cultural to be hospitable, Abraham seems to go overboard in his welcome. The lavish attitude towards strangers portrays a man who is keen on not just being culturally right but a blessing to others. Scholars suggest that this has some touch of the promise by God that he would be a blessing to the nations. The men are three which alludes to the trinity (Montgomery, 9). Whether they are all angels or God is represented in the person of one of them is not clear. What is more crucial to note is that Abraham and Sara do not initially connect the presence of the three men with the presence of God. It is only later that they are able to connect the words of the thre e men with God. This is a pointer to the larger theological fact that our encounter with God happens in the basic mundane things of daily living. It is in our daily events, activities and encounters that we experience or encounter God. In the context of the promise they had been given by God, they challenge Abraham and Sara faced was how to continue believing and holding to it in their rather ordinary lives (Montgomery, 13). Nothing out of the ordinary was happening yet in the ordinary they had to recognize and acknowledge God’s sustaining presence and unfailing promise. The final element worthy considering is the identity of the three men. It is only later that they are defined as angels (Brown, Fitzmyer and Murphy, 20). When Abraham sees them, they are ordinary men who in a way needed Abraham’s help. This is also a great pointer that others or fellow men are and should be God’s face to us and among us. Fellow men in essence can be rightly referred to as messen gers of God. Personal Interpretation Following from my lectio divina exercise and the interpretation given above, it is clear that although the reading falls in the larger picture of the promise to Abraham and how it comes to be fulfilled, the Genesis 18: 1-5 has a lot to teach us about encounter with God. We live in a socio-cultural atmosphere that questions the presence and promises of God. Personally I think Abraham also had such like a struggle. God had promised him a child. God had promised him that he was to be the father of nations, a blessing to many nations. However, the reality he was living was that of ordinariness.Advertising Looking for essay on religion theology? Let's see if we can help you! Get your first paper with 15% OFF Learn More The passage states that he was sitting outside on a hot sunny day. This gives a picture of a very rough day. Many people would not find a hot sunny day comfortable. This statement must have an allusion to condit ions of living. It is an indicator to some rough conditions of life occasioned by the weather. This is an indicator that Abraham lived the ordinary conditions of living that were characterized by struggles and hardship. Abraham meets three ordinary men and treats them with reverence and honor. Although Abraham treats the men impeccably, this also was an ordinary happening based on generally accepted cultural norms. What is critical is the fact that it is from these ordinary happenings that Abraham experiences an encounter with God. It is, therefore, valid to infer that God comes and has always come to his people in the ordinary happenings or order of daily living. However, to experience and discern God’s presence, one needs a given disposition. The approach of Abraham to the ordinary is characterized respect, humility and honor. He approached the men and with his face touching down welcomed them. Such an approach is only possible or enabled by a given disposition. From the fo regoing analysis, it would appear valid to conclude that the major theme of Genesis 18: 1-5 is encountering the mystery of God’s presence in the ordinariness of our lives. Brown Raymond Edward, Fitzmyer A. Joseph, Murphy, Roland, Edmund. The New Jerome biblical commentary. 3rd Ed. New York: Prentice Hall, 1999 Catholic Online Bible. New Jerusalem bible. Retrieved from https://www.catholic.org/bible/ Montgomery M. Robert. An introduction to source analysis of the Pentateuch. Montreal: Abingdon Press, 2008

selfhelp groups essays

selfhelp groups essays Self-help groups consist of individuals who share the same problem or concern. Members provide emotional support to one another, learn ways to cope, discover strategies for improving their condition, and help others while helping themselves (Wituk, Shepherd, Slavich, Warren, There are several goals to self-help groups. When polled, sixty-one percent of self-help groups said that their most important goal was providing emotional and social support to members. Thirty-two percent said that providing information and education to members was the most important goal. A few other goals were advocacy, special events, and fundraising. Some of the supports to members in self-help groups are telephone support, peer counseling, and buddy systems. With such overwhelming statistics, its a shame that most social workers dont know of any self-help groups other than Alcoholics Anonymous and Narcotics Anonymous. There are hundreds of groups that social workers should be familiar with so that they could refer clients to them. (Wituk et al., 2000). The setting of self-help groups is usually pretty relaxed. Groups are affiliated with either a national group or a local group. Social workers are not always involved with self-help groups. The ones that are involved are not always the leaders, but merely someone that helps the conversation along (Wituk et al, 2000). Social Workers need to learn what self-help groups there are in their area, so they can refer their clients to them. Social workers can get a copy of the National Self-Help Sourcebook to learn about groups in the United States. They should thoroughly check out these groups to make sure that they are still functioning before they refer clients to them. Social workers should keep a record of all the self-help groups that they can find in their area. This list should also be kept up to date. Clients should be referred to several prog...

Great Works of Western Philosophy pre-final paper 2 Essay

Great Works of Western Philosophy pre-final paper 2 - Essay Example While Anselm’s ontological argument achieved a good amount of support, Aquinas’ cosmological outlook was the result of his strong criticism of the views of the former. However, what seems to be evidently noticeable is that Aquinas’ argument is another improvement of the ontological view of Anselm. Saint Anselm proposes his ontological view on the existence of God in Proslogion, one of the most discussed philosophical discourses of all time. As Anselm argues, he makes certain key points in favor of the existence of God: So the ontological argument states that God is the greatest possible entity to be conceived, and God exists in both reality as well as in our understanding. Whatever we can assume in the mind, it can also be conceived of as existing in reality too. Therefore, God is the greatest being existing in both reality and in the mind. However, Anselm’s ontological theory has been criticized and strongly rejected by a number of Catholic theologians as well as non-Christians, and particularly by Thomas Aquinas, another Italian theologian. Aquinas’ most acclaimed work is Summa Theologiae or ‘Summary of Theology’, where he discusses his outlook on the existence of God. Criticizing the ontological argumentation of Anselm, Aquinas elaborates his cosmological view on the existence of God in terms of five arguments or proofs. The first proof is argued from the point of view of motion that everything on earth undergoes change with regard to something existing in reality. That means there must be a first mover from which it starts. This mover is constant and known as God. The second proof argues that every effect must have a cause. The first and efficient cause of everything is known as God. The third proof states that God is the main cause for the necessary existence of everything. The fourth pr oof argues that God is the most perfect thing to possibly conceive of. The fifth proof argues that God is the master planner of everything

Human Resource Management Essay Example | Topics and Well Written Essays - 1500 words - 18

Human Resource Management - Essay Example When contemplating a relocation program such as the current case with JCC, the management needs to ascertain and prioritize the over-arching reasons, as well as likely benefits of moving the targeted business units. It is noteworthy that the planned relocation, though not a financial slam-dunk, is not deleterious when viewed from an economic standpoint (Collie, 1998). In this regard, the projected attrition lies within acceptable bounds and would, therefore, allow for a substantial infusion of fresh talent. Furthermore, the relocation will satisfy the two other major objectives; greater intellectual capital risk minimization and enhanced growth flexibility. Some of the major challenges that the human resource management needs to include the fact that the replacement of old habits at the former headquarters is usually an uncomfortable process. Additionally, it is inextricably connected to the challenges of the new physical setting. Thus, it is paramount to note that the day-to-day moments and actions tend to move into the foreground of the employee’s attention, and this prompts individuals to act on these moments with a conclusive process of resolution (Collie, 1998). This means that the employees must be made aware of the core reasons necessitating the relocation, and the new expectations placed upon them when it comes to the realization of the relocation objectives. By making the employees aware of the relocation process, they can view the relocation as another organizational change aimed at diversifying the organization’s resources with an aim of maximizing the profits. It is only through such a model that the managemen t can ensure that the relocation process does not result in negative repercussions on the employees’ output and productivity ion the new environment. In this regard, the best approach for aligning the

Article Critique Example | Topics and Well Written Essays - 500 words - 5

Critique - Article Example Relationship marketing is described as the model of creating and retaining customers in a business. Developing strong value and retaining customers are important strategies that markets employ in the modern competitive business environment (Trasorras, Weinstein, & Abratt, 2009). Perhaps one of the most disturbing issues is that some businesses experience cases of customers defecting from them even when they think that their services and products were best offered out. This is the issue that Relationship marketing tries to explain. Positive customer relationships are well maintained through different methods that businesses choose to invest in (Eriksson & Soderberg, 2010). Some of the methods that have proved successful include the use of incentives like customer clubs. In this method, businesses create social forums where customers can be meeting frequently and sharing ideas with the business’ stakeholders on areas that need general improvement. Customers are also able to shar e their views on the kinds of products offered and give inputs towards further developments. Erickson explains in his paper that the intersubjective approach to customer relationships means that the â€Å"self† of the business and others, who are customers in this case are usually inseparable. In this approach a business is able to put the customer are the core of their business. A customer based approach to marketing is thus the system adopted in marketing where inputs from clients are highly adhered to and respected. Customers are meant to have confident in the services offered by the business, in this case, they should be easily approached for feedback. Customers who experience maximum utility in service delivery are loyal to the business and can trade with it for a long time. Should be the duty of management in this case? Managers are meant to study into issues that need to be adopted in order to create and retain customer’s

Classical music Essay Example for Free

Classical music Essay It is Saturday March 1 2008 and I have woken with an excited feeling in my stomach. Today, I am being treated to something I have never experienced before and I am looking forward to what is in store. My father, is taking me to a classical concert. I am 18 years old and big band music is not really my style, I appreciate music but of the modern variety rather than the old school kind. My father loves classical music and plays it constantly in his study. His favourite composer is Leonard Bernstein so it is today, with great animation, he is taking me to encounter his love of this music. We are attending the Waukegan Concert Chorus which is at 624 Douglas Ave, Illinois, the concert is a tribute to Bernstein Williams; namely, In Remembrance of Bernstein Williams. My father assures me that although my liking of music may not be to his taste, I will go away from the concert feeling uplifted and appreciative of what I have heard. Our journey takes us to Waukegan during the early evening and as we approach the venue I can feel a buzz in the air. Other attendees are heading towards the seating area and as my father and I locate where we are sitting, I am somewhat satisfied that we have seats near to the front. My father explained in the car, on the way, even though it is the music you are listening to, it is also just as important to watch the performance. Before me is a huge orchestra; perhaps the biggest I have ever seen, not that I have seen many. There is a plethora of various noises coming from the ensemble and as each musician tunes in their instrument and plays small excerpts from their music stand, it is perhaps unbelievable that any kind of harmony will occur at all. However, the moment the conductor enters the room, there is an eerie silence, almost as if someone had turned the musicians off by a control button. The conductor is a gentleman who turns to his audience and bows his head, turning and repeating this gesture to his orchestra. As the first piece of music is played I feel myself vibrating with the enormity of the noise. For many years I have heard my father’s classical records being played from behind the study door but to be present at a live performance was truly exhilarating. One of my favourites in terms of familiarity was West Side Story. The introduction sounded amazing; upbeat and vibrant, the instruments seemed almost alive. Even closing my eyes, which I actually did, I could hear each piece of equipment as it was used. The brass and woodwind instrumentalists brought intrigue and manoeuvre to the story of the piece being played whilst the drums added the extra element of spirit in the arrangement. Despite the variety of instruments played and the different roles they played within the piece, the unity came together with such an intensity, I was taken aback by its impact. The formation and structure of the concert allowed me to lose myself within the music, it was almost as if I were watching the musical itself. This perhaps was the purpose of the concert itself, it worked with an effortless outcome. As the flutes and violins played ‘I Feel Pretty’, I felt almost compelled to stand up and sing as the notes poured through the air. The tempo was light in places and amplified in others; the exaggeration of drama was as apparent as the subtlety of tenderness applied to the nature of the story. Its volume was deafening yet tolerable as each instrument alerted itself naturally within the composition. On occasion I did look around at other spectators, like moths to a flame, transfixed faces and total satisfaction and appreciation of what was before and around them. I did relate to this. As the concert came to an end, I did feel somewhat saddened that it was all over. The climax of the music was a crescendo of brilliance and I am pleased to say, my father’s original prediction of how I would feel, was absolutely correct. I felt euphoric and inspired by such a performance. I had attended the concert with an open mind and allowed myself to absorb the instruments intentions; I felt all the raw emotions of West Side Story and even the pieces of music played I had heard for the first time, still brought me a sense of appreciation.

Home Appliances Control Using RF

Home Appliances Control Using RF The project HOME APPLIANCES CONTROL USING RF is an alternate of the job done by human like switch on/off by hand. Here job of doing on/off can be done by from a distance by help of remote. The ckt. Consists of four parts. These are listed below:- Power supply of 5v and 9v:- it consist of ic 7805,7809 , two transformer, capacitors and diode. Microcontroller:- it consists of m/c AT89S52 , reset ckt. RF module:- It consists of ic HT-12D AND HT-12E relay part:- two ralays, two diode,two bulbs ref.(1) HISTORY In this rf based project our data to control home appliance is send from remote to control them, here user only have to press the switch of remote. In other words, one could remotely turn on light in ones lawn or the air conditioning at home, or turn on/off the light of room by help of remote sitting at one palace in home, The operation cost and power required is also less. METHODOLOGY In this project our signal is transmitted through air from RF transmitter to RF receiver, which decoded the signal received, now decoded signal is send by 4 line to microcontroller. Microcontroller do the work on received data according to programming, which will turn on/off the relays, then bulbs are also on/off. BLOCK DIAGRAM Fig.1 Ref(5) CIRCUIT DIAGRAM Fig. 2 Ref(5) Fig. 3 Ref.(5) WORKING There are two power supplies one of 5v and second of 9v. Power supplies are made by bridge wave rectifier. For making 5v supply we use 4doide, one capacitor of 470 micro F, ic regulator 7805, similarly the second power supply. 5v supply is given to AT89S52 and 9V to operate the relay. Firstly the rf signal is generated by ic HT-12E and transmitted through air by help of rf transmitter module, the received data is now decoded by rf ic HT-12D and send to microcontroller to work on it. Some connections are made be ready the functioning of both ics. When signal is decoded by ic HT-12D it gives output by its pin no. 10 to 13. These output lines feed to m/c to pin no. 10 to 13 to make the m/c in action some connection are made as shown in fig of ckt.(Reset ckt. At pin no. 9, oscillator of value 11.0592 at pin no. 18 and 19 and power at pin no 40) Now, button of remote is pressed by user then m/c do low or high to the pin no p2.0 and p2.1 output line from m/c connected to TIP 122 base. These are high power transistor whose base is connected to to pin no p2.0 and p2.1 of m/c through resistance. If high power is given to TIP than it will be on due to which the relay make the connection between 3 and 4, and bulb be on. If low is at base of TIP then TIP will not work and connection of relay will be 3 and 4 due to which bulb be off. So we can do on/off the home appliance by help of remote. In our project one bulb be on by pressing button 1, second by help of 2, both will be on by button no. 3. And both will be offed by button no. 4. Ref.(6) APPLICATION By using home appliance control using rf we can control all the electrical devices of a home with the help of remote. We can on/off the devices by a distance. With the help of this concept we can make a robotic hand to handle the objects which a far away from us. With this we can also design car whose motion can be controlled by a remote. For a specific movement of car we will define a specific command for forward movement we will press button no. 1 for backward button no. 2 for left by help of button no. 3 and right by button by help of button no. 4 Other applications Burglar alarm system Smoke and fire alarm system Garage door controllers Car door controllers Car alarm system Security system Cordless telephones Other remote control systems Ref(5) PROBLEMS While controlling home appliances using RF we have to face some following problems:- We have used it to a particular range abt. of some meters not in range of kilometer or more distance. If m/c hanged we want to do on/off the switch then we are not confirmed abt. its on/off states. CONCLUSION This project is very useful for electricity saving purpose. Because we can do on/off the switch very quickly, otherwise due to laziness we avoid to on/off them. Project can easily be used by any one because to use this project one should not need to learn any special things and this project is very economical due to its simple circuit and by use of cheap components. COMPONENTS LIST Serial no. Component Specifications Quantity 1 Transformer 1amp,12v 1 2 Regulator7805 1 3 Regulator 1 4 Transformer 1amp,9v 1 5 TIP 122 2 6 Diodes IN 4001N 8 7 RELAY 2 8 MICROCONTROLLER AT 89S52 1 9 HT-12D 1 10 HT-12E 1 COMPONENT DETAILS MICROCONTROLLER AT89S52:- Fig. 4 ref(3) The Intel AT89S52 is a Harvard architecture, single chip microcontroller (ÂÂ µC) which was developed by Intel in 1980 for use in embedded systems. It was popular in the 1980s and early 1990s, but today it has largely been superseded by a vast range of enhanced devices with AT89S52-compatible processor cores that are manufactured by more than 20 independent manufacturers including Atmel, Infineon Technologies, Maxim Integrated Products (via its Dallas Semiconductor subsidiary), NXP (formerly Philips Semiconductor), Winbond, ST Microelectronics, Silicon Laboratories (formerly Cygnal), Texas Instruments and Cypress Semiconductor. Intels official designation for the AT89S52 family of ÂÂ µCs is MCS 51. Intels original AT89S52 family was developed using NMOS technology, but later versions, identified by a letter C in their name, e.g. 80C51, used CMOS technology and were less power-hungry than their NMOS predecessors this made them eminently more suitable for battery-powered devices Important features and applications:- It provides many functions (CPU, RAM, ROM, I/O, interrupt logic, timer, etc.) in a single package 8-bit data bus It can access 8 bits of data in one operation (hence it is an 8-bit microcontroller) 16-bit address bus It can access 216 memory locations 64 kB each of RAM and ROM On-chip RAM 128 bytes (Data Memory) On-chip ROM 4 kB (Program Memory) Four byte bi-directional input/output port UART (serial port) Two 16-bit timers Two-level interrupt priority Power saving mode A particularly useful feature of the AT89S52 core is the inclusion of a boolean processing engine which allows bit-level boolean logic operations to be carried out directly and efficiently on internal registers and RAM. This feature helped to cement the 8051s popularity in industrial control applications. Another valued feature is that it has four separate register sets, which can be used to greatly reduce interrupt latency compared to the more common method of storing interrupt context on a stack. The AT89S52UART an be configured to use a 9th data bit that can provide addressable communications in an RS-485 multi-point communications environment. AT89S52 based microcontrollers typically include one or two UARTs, two or three timers, 128 or 256 bytes of internal data RAM (16 bytes of which are bit addressable), up to 128 bytes of I/O, 512 bytes to 64 kB of internal program memory, and sometimes a quantity of extended data RAM(ERAM) located in the external data space. The original AT89S52 core ran at 12 clock cycles per machine cycle, with most instructions executing in one or two machine cycles. With a 12 MHz clock frequency, the AT89S52 could thus execute 1 million one-cycle instructions per second or 500,000 two-cycle instructions per second. Enhanced 8051 cores are now commonly used which run at six, four, two, or even one clock per machine cycle, and have clock frequencies of up to 100 MHz, and are thus capable of an even greater number of instructions per second. All SILabs, some Dallas and a few Atmel devices have single cycle cores. Even higher speed single cycle 8051 cores, in the range 130 MHz to 150 MHz, are now available in internet downloadable form for use in programmable logic devices such as FPGAs, and at many hundreds of MHz in ASICs, for example the net list from www.e8051.com. Common features included in modern 8051 based microcontrollers include built-in reset timers with brown-out detection, on-chip oscillators, self-programmable Flash ROM program memory, boot loader code in ROM, EEPROM non-volatile data storage, IÂÂ ²C, SPI, and USB host interfaces, PWM generators, analog comparators, A/D and D/A converters, RTCs, extra counters and timers, in-circuit debugging facilities, more interrupt sources, and extra power saving modes. Ref(3) PIN DIAGRAM:- Fig. 5 ref(3) Pins 1-8: Port 1 Each of these pins can be configured as input or output. Pin 9: RS Logical one on this pin stops microcontrollers operating and erases the contents of most registers. By applying logical zero to this pin, the program starts execution from the beginning. In other words, a positive voltage pulse on this pin resets the microcontroller. Pins10-17: Port 3 Similar to port 1, each of these pins can serve as universal input or output . Besides, all of them have alternative functions: Pin 10: RXD Serial asynchronous communication input or Serial synchronous communication output. Pin 11: TXD Serial asynchronous communication output or Serial synchronous communication clock output. Pin 12: INT0 Interrupt 0 input Pin 13: INT1 Interrupt 1 input Pin 14: T0 Counter 0 clock input Pin 15: T1 Counter 1 clock input Pin 16: WR Signal for writing to external (additional) RAM Pin 17: RD Signal for reading from external RAM Pin 18, 19: X2, X1 Internal oscillator input and output. A quartz crystal which determines operating frequency is usually connected to these pins. Instead of quartz crystal, the miniature ceramics resonators can be also used for frequency stabilization. Later versions of the microcontrollers operate at a frequency of 0 Hz up to over 50 Hz. Pin 20: GND Ground Pin 21-28: Port 2 If there is no intention to use external memory then these port pins are configured as universal inputs/outputs. In case external memory is used then the higher address byte, i.e. addresses A8-A15 will appear on this port. It is important to know that even memory with capacity of 64Kb is not used ( i.e. note all bits on port are used for memory addressing) the rest of bits are not available as inputs or outputs. Pin 29: PSEN If external ROM is used for storing program then it has a logic-0 value every time the microcontroller reads a byte from memory. Pin 30: ALE Prior to each reading from external memory, the microcontroller will set the lower address byte (A0-A7) on P0 and immediately after that activates the output ALE. Upon receiving signal from the ALE pin, the external register (74HCT373 or 74HCT375 circuit is usually embedded ) memorizes the state of P0 and uses it as an address for memory chip. In the second part of the microcontrollers machine cycle, a signal on this pin stops being emitted and P0 is used now for data transmission (Data Bus). In this way, by means of only one additional (and cheap) integrated circuit, data multiplexing from the port is performed. This port at the same time used for data and address transmission. Pin 31: EA By applying logic zero to this pin, P2 and P3 are used for data and address transmission with no regard to whether there is internal memory or not. That means that even there is a program written to the microcontroller, it will not be executed, the program written to external ROM will be used instead. Otherwise, by applying logic one to the EA pin, the microcontroller will use both memories, first internal and afterwards external (if it exists), up to end of address space. Pin 32-39: Port 0 Similar to port 2, if external memory is not used, these pins can be used as universal inputs or outputs. Otherwise, P0 is configured as address output (A0-A7) when the ALE pin is at high level (1) and as data output (Data Bus), when logic zero (0) is applied to the ALE pin. Pin 40: VCC Power supply +5V Ref(4) REGULATOR(7805):- 7805 is an integrated three-terminal positive fixed linear voltage regulator. It supports an input voltage of 7 volts to 35 volts and output voltage of 5 volts. It typically has a current rating of 1 amp although both higher and lower current models are available. Its output voltage is fixed at 5.0V. The 7805 also have a built-in current limiter as a safety feature. The 7805 will automatically reduce output current if it gets too hot. It belongs to a family of three-terminal positive fixed regulators with similar specifications and differing fixed voltages from 8 to 15 volts. The last two digits represent the voltage; for instance, the 7812 is a 12-volt regulator. The 78xx series of regulators is designed to work in complement with the 79xx series of negative voltage regulators in systems that provide both positive and negative regulated voltages, since the 78xx series cant regulate negative voltages in such a system. The 7805 is one of the most common and well known of the 78xx series regulators, as its small component count and medium-power regulated 5V make it useful for powering TTL. Fig.6 Ref(5) REFERENCES Search Enginewww.google.com. Data Sheets from www.alldatasheet.com Article on Password Based Security System on www.8051projectinfo.com Data Sheet of Microcontroller from www.atmel .com Article on Password based security system from Wikipedia. Text Book on 8051 Microcontroller (Mazidi) Text book on 8051 Microcontroller(Kenneth J. Ayala)